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If you are smaller operation with tighter budget, there could be even better pickings to be found. With some keyword research one would be able to find keywords with no or very few bidders. The traffic level may be low but as I say "If you are smaller operation with tighter budget".
Its hard to say what is the ratio of clicks you would get from Mirago compare to espoting, at the end of the day, Mirago is one of the players in UK market and should not be forgotten when planning PPC campaign.
[edited by: max_rk at 8:43 pm (utc) on Feb. 10, 2004]
Frankly, if I want an addition to the OT/Espotting duo-opoly, then Mirago is the only one that has any merit.
oh yes, and even the females there know about high performance cars, whcih is always a bonus when £££s are concerned.
they could do with some more quality staff though :)
Mentioning the spider/index/search part, I am not too impressed with it. Clustered results look much better.
I agree with Shak, great bunch of people.
you may also notice [mirago.co.uk...] the exclusion of the /scripts/dendrite.aspx thats why their is no cache.
You may or may not be aware but mirago's click fraud system catch's all these clicks and disallows them.
So no harm done ;)