Yell stakeholders cash in

They made their millions this morning...

[Receptional]

Yell pretty much changed hands this morning, and for some reason it is still valued immensely highly by the city.

I saw this on the morning CNBC and so looked it up on the FT.

[search.ft.com...]

[David_D]

Does anyone get much traffic from there yell listing? I've never seen any.

[bignet]

I think if you do not have a spiderable website then a customer who knows your company name but forgot your number could use yell to contact you

[Receptional]

Traffic - tiny. Conversion rates, very high for the right kind of business. but I wonder what MSN will bring online to tackle local based search...

[geezajob]

Slightly off topic.. after selling Yell for £2.1bn (HOW MUCH!) BT then bought up Scoot for £5m (+ £3m in debts) and took on it's 300 staff.

300 staff? for a £5m company..?!?

[Receptional]

Blimey - never looked at the buyouts that way before, but 300 staff for a 5 (Or arguably 8) million company sounds high.

But they are probably all on low basics and high sales bonuses at Scoot or maybe the salesforce was to be redeployed into selling ADSL.

Dixon.