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They were already better than Overture (at least in our industry), but now with the dollar nose diving to $1.78 to the pound last week and $1.81 today, this is the best value we're likely to get.
Some simple short term advice - if you do adwords (and dont bid on our terms lol) consider increasing it. Someone might as well benefit from the dollars decline.
Anyone else seen changes to roi
E.g. at an exchange rate of £1 = $1.80 you would need to bid $1.81 to beat a £1.00 bid (assuming the same click-through rates).
The point is that if you want to beat a competitor's bid of $1 but cannot justify a bid higher than around 60p, it has suddenly become viable to do so.
Remember, a lot of us are based in the UK and thus we are paid in Pounds while advertising on Adwords in Dollars. We do volume sales, so some of the formerly marginal terms are worth a bid on, and since most people won't raise their US denominated bids just because of exchange rate fluctuations, its a good chance.
Our original ROI estimates from last year were based on a $1.45 exchange rate for adwords.
Excellent ideas though. Yes it must even be compeitive for UK advertisers to sell US goods and services to US people via US affiliate programmes, let alone paying US owned search engines for UK traffic in USD.
My credit card bill shows payments in £ Sterling + google campaign management denominates in £ Sterling too. So for this UK lister the exchange rate hasn't changed a thing :¬(