Last year they double the minimum bid to 10 pence, now you must spend £20 a month. My industry is niche and there are only 2 bidders for our main keywords, maybe we should both up our bids just make sure we spend £20 a month.
Really makes Google AdWords so much better, not only do we buy our clicks in dollars and cents (which is great with the current exchange) but we get a minimum bid that works out at 3 pence a hit.