Welcome to WebmasterWorld Guest from 54.162.94.181

Forum Moderators: IanTurner & engine

Message Too Old, No Replies

Lycos Premium Links

Are these worthwhile

     
5:26 pm on Dec 5, 2003 (gmt 0)

Full Member

10+ Year Member

joined:Mar 19, 2003
posts:248
votes: 0


<a marketing company> tell me that Lycos premium links have XX,XXX number of impressions per month for my search term. However, I have seen reports of people who are very dissatisfied with Premium Link clickthroughs from Lycos.

There have been some people on WW in the past that claimed the search totals given by Touch are totally misrepresentative, and actually taken from Overture's search term suggestion tool!

If Lycos say "impressions", they had better mean impressions, or that is false advertising.

Does anyone have more recent experience of Lycos Premium Links, and what sort of ROI they can give?

Thanks,
J

[edited by: DaveN at 1:25 am (utc) on Dec. 6, 2003]
[edit reason] generic - marketing company [/edit]

8:48 am on Dec 6, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 30, 2002
posts:2464
votes: 32


I don't think that Lycos even rates as a search engine in Ireland and I would guess that in the UK, the primary SEs are Google, Yahoo, MSN. It seems from the post that the marketing company is making the claim rather than Lycos. If that is the case, then don't waste the money without checking the claims.

Regards...jmcc

9:07 am on Dec 6, 2003 (gmt 0)

Senior Member

joined:July 21, 2000
posts:1402
votes: 0


From my logs, about 1% of referrals come from Lycos UK. Around 1% of those click on Premium Listings (although I have only got these on 3 competitive sites - client insisted). You should be able to work out the figures from that.
9:23 pm on Dec 7, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 12, 2002
posts:696
votes: 0


wouldn't bother IMHO
11:27 am on Dec 9, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:July 5, 2002
posts:602
votes: 0


I would check whether the numbers that they give you are in fact just the total Overture numbers for the previous month. If we are talking about the same company, then they have used this very deceptive method before (i.e. they lie about how much traffic Lycos gets).

[inventory.uk.overture.com...]

12:33 pm on Dec 9, 2003 (gmt 0)

Senior Member

joined:Jan 8, 2003
posts:810
votes: 0


Just search here for "Touch plc" and then make your decision..
12:43 pm on Dec 9, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 17, 2003
posts:76
votes: 0


A customer of mine had a call 2/3 weeks ago regarding setting up premium positions on Lycos, and contacted me to pursue the issue - the examples of keyword listings the company gave on the telephone did not correspond to the results shown on the Lycos website and that combined with a number of other factors, such as lack of company website or available details on the web showed them to be IMO a dodgy company offering a dodgy service.
1:59 pm on Dec 11, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 17, 2003
posts:76
votes: 0


And low...

I have just been contacted by Touch themselves approx 10 minutes ago!

11:43 pm on Dec 11, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Oct 5, 2001
posts:2466
votes: 0


can we keep this thread about Lycos Premium Links not people selling the links.

DaveN

4:38 pm on Dec 18, 2003 (gmt 0)

New User

10+ Year Member

joined:Dec 18, 2003
posts:9
votes: 0


I have a Premium Link on Lycos, and being 100% honest I do not think I get anything from it - which is surprising given the amount I paid for it (and the keyphrase used)

I would seriously consider this before committing yourself - maybe some industries will provide better results? I do know though from personal experience where the majority of my visitors come from, and that is NOT the premium link! :)

Hope this helps....

Chris