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There have been some people on WW in the past that claimed the search totals given by Touch are totally misrepresentative, and actually taken from Overture's search term suggestion tool!
If Lycos say "impressions", they had better mean impressions, or that is false advertising.
Does anyone have more recent experience of Lycos Premium Links, and what sort of ROI they can give?
[edited by: DaveN at 1:25 am (utc) on Dec. 6, 2003]
[edit reason] generic - marketing company [/edit]
I would seriously consider this before committing yourself - maybe some industries will provide better results? I do know though from personal experience where the majority of my visitors come from, and that is NOT the premium link! :)
Hope this helps....