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I can see how that would be useful for time-critical projects and to allow advertisers to deliver ads, for example, only in the evening to catch the home traffic, or daytime only for business traffic.
Mirago are a really cool company, really friendly people who work there and their Henry Bot is a cracker. Shame I don't know exactly how it works!
I wish some of the others would follow suit - the facility cannot be that difficult to set up
Another good ideas - pause feature for your whole account - also accessible via text in case server goes down when you're abroad....
For both of these technologies, it's still too early to tell the proportion of uptake. Certainly I know of a number of PPC advertisers who've implemented either one or both of these.
There's bound to be a period of analysis to determine how best to use these capabilities. Source exclusion, for example, requires an advertiser to log the clicks from Mirago and track the conversion rates for each partner.
Some of the tracking tools are already able to handle this kind of analysis. Others however may need enhancement. I shall be talking next week to some of those companies to discuss ways to enhance their analysis of PPC traffic.
Jodi, as I said in my direct email, I'll endeavour to meet you next week.
TinkyWinky, thanks for the suggestion. We'll give it some thought.
To all, thanks for the positive comments. We've had pretty much universal applause for these features. There are more to come in the near future. Watch this space...
I'm considering having a live sales rep on some of my clients sites to improve conversion- naturally, being able to get customers to visit these sites during normal business hours is a very good thing.