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MSN UK Filters Looksmart trusted feed

MSN drops LS and LS trusted feed Inktomi

     
12:30 pm on Oct 15, 2003 (gmt 0)

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Looks like MSN have applied filters to remove all looksmart and trusted feed in Inktomi, can we confirm this.

DaveN

12:34 pm on Oct 15, 2003 (gmt 0)

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Looksmart's gone from where I'm sitting.
12:37 pm on Oct 15, 2003 (gmt 0)

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Not 100% sure what to look for, or if LookSmart includes Zeal, but I still see our Zeal listing at search.msn.com.

TJ

12:43 pm on Oct 15, 2003 (gmt 0)

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ok looksmart trusted feed shows up in the pure search pure search [search.positiontech.com] enter a keyword and mouse over the url's you are looking for something like :

ht*p://redirect-west.inktomi.com/click?u=http://www.looksmart.com/og/ or looklistings

now do the same search at MSN UK

DaveN

12:45 pm on Oct 15, 2003 (gmt 0)

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Thanks Dave.

Yes, it's gone.

TJ

12:49 pm on Oct 15, 2003 (gmt 0)

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This is really bad for looksmart and such a bold move by MSN.

The Inktomi contract is almost most worthless to them now, I only hope they can pull something out of the fire fast, or I will be able to afford to buy them ;)

DaveN

12:52 pm on Oct 15, 2003 (gmt 0)

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Have MS hinted at also using a directory or are they going just pure search?

TJ

12:53 pm on Oct 15, 2003 (gmt 0)

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I'm still seing looklistings.
12:56 pm on Oct 15, 2003 (gmt 0)

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Agreed LS has gone.

Not sure whether to crack open a bottle or to cry in me beer.

From the way I look at it LS is dead in the UK without MSN.co.uk, following the loss of the BT deal earlier in the year direct LS traffic disappeared, now all the indirect traffic is gone too.

1:00 pm on Oct 15, 2003 (gmt 0)

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I had just been re-educated on looksmart UK i feel sorry for those guys, could be MSN just testing of course

DaveN

1:06 pm on Oct 15, 2003 (gmt 0)

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So, to summarise, Looksmart UK actually still have:

A PPC system that has been set up and used previously.
A distance between themselves and LS US.
Some credibility for not switching to entirely PPC.
An OK directory.
Access to Wisenut backfill.
Cash in the bank.

All they are really missing is traffic. They could certainly offer as much as Webfinder, Overture or Espotting, with the advantage of NOT having to use Inktomi backfill. This is one of Mirago's strengths - they have their own backfill.

With so many UK affiliates now dependent upon the Espotting/Overture/Inktomi combination, I am sure that there will be some market for alternative providers, although probably not a big share.

1:27 pm on Oct 15, 2003 (gmt 0)

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>Not sure whether to crack open a bottle or to cry in me beer.

Every change in this game provides an opportunity, moving on fast is always essential

1:39 pm on Oct 15, 2003 (gmt 0)

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Why of why does this game not settle down?

I guess knowledge is everything, but the resources needed to react get larger every time. Explain THIS to your clients and watch them glaze over...

Dixon.

1:41 pm on Oct 15, 2003 (gmt 0)

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moving on fast is always essential

Any suggestions Smiley?

TJ

1:48 pm on Oct 15, 2003 (gmt 0)

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trillianjedi, rewind the clock back two months and start optimising for INK. [webmasterworld.com...]

DaveN

2:02 pm on Oct 15, 2003 (gmt 0)

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I can still see some feed data in MSN UK from both L$.com and via UK LookListings. They seem to be pushed down a bit though.

I'm pretty pleased over this, though. I thought I did OK with LS UK - but I seem to be doing OK with INK on MSN UK (for the moment).

2:37 pm on Oct 15, 2003 (gmt 0)

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Thanks Dave, I'm already optimised for Ink pretty well.

Was just curious if there was anything else I've missed. Also curious as to whether or not MSN will have a directory of some sort?

TJ

2:41 pm on Oct 15, 2003 (gmt 0)

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[webmasterworld.com...]

Dave,

posted about it last week. I noticed that there was filtering of .co.uk and UK ip hosted websites, within inktomi feeds to MSN.com

Can confirm on MSN.co.uk dropping the LS listings. Though not msn.com

2:54 pm on Oct 15, 2003 (gmt 0)

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I would expect the .com to follow in January - from what I heard the contracts were a bit different.
3:10 pm on Oct 15, 2003 (gmt 0)

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Ok I have been digging yet again, makemetop can you see if the listing you are seeing are also Ink PFI. It's seems to take priority in the MSN filters.

so if you where in LS trusted feed and Ink's PFI you still get listed but as a natural listing if that makes sense, no LS weight.

DaveN

3:15 pm on Oct 15, 2003 (gmt 0)

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>also Ink PFI...

Yes, that's it.

3:29 pm on Oct 15, 2003 (gmt 0)

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Hey caine that's an interesting observation. There was mention of a geo-targetting glitch in the recent Inktomi Algo Change Thread [webmasterworld.com]. It was also reported that, "Inktomi is investigating unintended rank changes from recent portal configuration updates for relevance improvement."

msn.co.uk - LS = relevance improvement?

3:39 pm on Oct 15, 2003 (gmt 0)

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msn.co.uk - LS = relevance improvement?

No... all my sites did well in LS, and naturally they were incredibly relevent so it has to be worse now :)

Truthfully - a search with zero human edited directory results is likely to be filled with flaws at least short term - albeit the way the world is turning. I guess the Overture listings are human edited, but that's not quite the same thing.

Dixon.

3:44 pm on Oct 15, 2003 (gmt 0)

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msn felt that the results were more relevant. I don't agree with that either, but I'm an interested party.

Truthfully - a search with zero human edited directory results is likely to be filled with flaws at least short term

If it's any consolation, Inktomi also uses human editors as part of it's websearch 9 technology.

5:15 pm on Oct 15, 2003 (gmt 0)

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They are much more relevant now ;)

DaveN

7:38 pm on Oct 15, 2003 (gmt 0)

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The results are relevant when i'm #1 :)
8:00 pm on Oct 15, 2003 (gmt 0)

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So that's what's going on!

I was wondering why my MSN referals have dropped by more than half :(

9:18 pm on Oct 15, 2003 (gmt 0)

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Slightly misleading, particularly if anyone has submitted in the past couple of days "Submit-A-Site results will not receive inclusion in MSN search results from January 2004"

[submit.looksmart.co.uk...]

Submit a site link still shows at [uk.search.msn.com...]

9:36 pm on Oct 15, 2003 (gmt 0)

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I don't think LS or Ink have anything to do with what is going on, as i haven't experienced any changes with other partners.

This is MSN. in all its glory winding up for the big new shinny SE and by the looks of it their own Directory. I wonder how long it will take to suss the algo?

9:44 pm on Oct 15, 2003 (gmt 0)

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It may have to include Inktomi at some point if they are stripping the LS feed from it. Inktomi's so-called
Portal configuration update.
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