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MSN UK - Who are they go to use next

   
4:32 pm on Oct 9, 2003 (gmt 0)

10+ Year Member



Firstly does anyone know how much longer Looksmart will survive on MSN UK.

Secondly once they go, will it be Inktomi, another database or are they creating their own.

And what a time to change your database, just before Christmas.

4:46 pm on Oct 9, 2003 (gmt 0)



It will be sometime this month that LS UK goes to be replaced by Inktomi.

In the long-term expect something from the MS stable to replace INK - but it will be sometime yet.

5:16 pm on Oct 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



MSN will very soon drop looksmart before next weekend is my guess.

long term MSN's own search engine possibly before the year end.

DaveN

8:06 am on Oct 10, 2003 (gmt 0)

10+ Year Member



MSN will, however, still carry Looksmart results in the Inktomi results.
11:27 am on Oct 10, 2003 (gmt 0)

10+ Year Member



If Looksmart are going to use Inktomi, I have a question related to them.

Do Inktomi still use Meta Tags for their ranking criteria or is it more complex than that now?

I have a dynamic site and if it is Meta Tags per page then I may have a problem.

12:11 pm on Oct 11, 2003 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



trusted feed from looksmart into Inktomi at a cost per click model.

Shak

10:28 pm on Oct 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't disagree shak

trusted feed from Looksmart into Inktomi at a cost per click model.

but thats short term MSN have drawn a line, Looksmart even said it wasn't a monetary issue, MSN will roll it's own index out over the fourth coming months.

Personally the bad press that L$ gets can only follow into Ink, why can't I rank in Inktomi because a trusted feed is taking all the top slots.

I also read that Microsoft after recent testing if they dropped the LookSmart's listings, search relevance actually increased.

DaveN

added article [theage.com.au...]

11:31 pm on Oct 11, 2003 (gmt 0)

10+ Year Member



But how long are Yahoo going to allow L$ to put a feed into Inktomi? I can't see that lasting more than a couple of months.
12:01 am on Oct 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I noticed a lot larger % in ink today more than ever before ...hmmm

DaveN

7:13 pm on Oct 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[submit.looksmart.co.uk...]

Submit-A-Site results will not receive inclusion in MSN search results from January 2004

DaveN

10:27 pm on Oct 12, 2003 (gmt 0)

10+ Year Member



And yet there doesn't appear to be a proportional decrease in the listing fee.

Where will the L$ UK directory results appear once MSN drops it? Do they have any other partners?

7:16 am on Oct 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Lycos, About.com, InfoSpace, CNET and Road Runner. a good 1% of the uk market ;) and INK of course

DaveN

another article : [isedb.com...]

7:20 am on Oct 13, 2003 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Its not over for L$ until the fat lady sings (imo)

Shak

8:39 am on Oct 13, 2003 (gmt 0)

10+ Year Member



If you click on [submit.looksmart.co.uk...] the reminder that MSN will be excluded from January 2004 is shown.

Then click on FAQ page and back to site-submit homepage you will be directed to: [submit.looksmart.co.uk...]

Lots of information about paying 149quid but no mention of missing MSN!

00k$mart? seems you can say that again.

9:13 am on Oct 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK, IMHO I think if looksmart can re-gain the trust of the webmasters around here, roll out a decent business model which benefits all three parties SE's, Webmasters and Looksmart, they could still have a chance, they would need to act very quickly and get the positive PR machine working, If they roll out something which could benefit me as a advertiser and provider,

I would use them!, let's stop the looksmart bashing and see what they do next, you never know they may just suprise us all.

DaveN

12:43 pm on Oct 13, 2003 (gmt 0)

10+ Year Member



I thought MSN was the fat songster?

I have found looksmartUK very helpful and easy to deal with, seems to be a very different experience from the US experience.

I would like to be surprised by looksmartUK ; I think the looksmart bashing is more directed at the US version.

12:51 pm on Oct 13, 2003 (gmt 0)

10+ Year Member



"Lycos, About.com, InfoSpace, CNET and Road Runner"

Is that the list of affiliates for Looksmart or Looksmart UK? Or are they the same thing?

I am fairly certain that Looksmart is not on the list of UK Infospace partners:
Google, Overture, Ask Jeeves, Espotting, Teoma, About, Fast, Mirago, Turbo 10, Thomson WebFinder, Open Directory

I only make the distinction because it seems a bit pricey to pay 149+VAT to get into a directory with no other outlets. Looksmart UK does get some traffic, but given that it is number 31 on my little chart, it will no longer justify the price tag IMHO.

The problem is that Looksmart UK was never pushed as a destination site as far as I am aware - they always depended on MSN to bring in the punters.

1:03 pm on Oct 13, 2003 (gmt 0)

10+ Year Member



149+VAT

Was OK
But now pricey? Yes I think so.
Would I spend that now NO.

We need to sit this one out a bit, see what happens.

1:21 pm on Oct 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



True Bobby_Davro,

The problem is that Looksmart UK was never pushed as a destination site as far as I am aware - they always depended on MSN to bring in the punters.

As I said let's see what they come up with, I know what I would do if my back was up against the wall, let see what they do, there is always AOL they could go for and so many others in the UK.

They just have to provide a good working model with market penetration
DaveN

3:37 pm on Oct 13, 2003 (gmt 0)

10+ Year Member



So where does the income for Looksmart UK come from? If they lose the income from MSN (did MSN pay them?) and thus also the income from submissions, what are they left with?

Is Looksmart UK just going to be surviving from advertising revenue? If so, we can expect the number of staff to be reduced to just a couple I imagine.

On the plus side for them, I imagine that a lot of UK webmasters are aware of them due to the MSN connection, and they probably have a lot of contact details, but they are still tainted to some extent by the US PPC "incident".

I think that we need to distingiush between the LS US and LS UK offerings because they are very different for the moment. If they relaunched their PPC offerings properly then perhaps they could enter as a second/third tier PPC engine, to compete with Webfinder and Mirago?

5:38 pm on Oct 13, 2003 (gmt 0)



trusted feed from Looksmart into Inktomi at a cost per click model.

I hope that generates enough traffic to make up my impending temporary doom...

5:42 pm on Oct 13, 2003 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I think that we need to distingiush between the LS US and LS UK offerings because they are very different for the moment. If they relaunched their PPC offerings properly then perhaps they could enter as a second/third tier PPC engine, to compete with Webfinder and Mirago?

without a doubt, the Uk team should not be responsible for their cousins across the pond.

I still say, all is not lost, there must be a way for them to stay in the game.

Shak

11:30 am on Oct 15, 2003 (gmt 0)

10+ Year Member



Has MSN UK now switched to inktomi results, looksmart listings seem to have gone!
11:52 am on Oct 15, 2003 (gmt 0)

10+ Year Member



Looks that way to me.
11:58 am on Oct 15, 2003 (gmt 0)

10+ Year Member



Gone - where's that credit card...
12:25 pm on Oct 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



wow not only gone but MSN uk are filtering out the looksmart trusted
feed

let's discuss it here [webmasterworld.com...]

DaveN