Welcome to WebmasterWorld Guest from 220.127.116.11
1.. Read everything in this forum
2.. SUbmit to ODP
3.. Find people that want to link to you
4.. Keep adding content. Content rules.
5.. Write good code. Validate it.
6.. Read everything in this forum
There is a lot to it, but it's all little steps.
Good luck ..
<and the other bits you want in the head section>
blue jeans are great: about a few hundred words about blue jeans - you can always break the page up with a
<h2>the history of blue jeans</h2>
and a couple of links to well ranked sites, such as this <a href="http://www.anothersite.com/" title="the making of blue jeans">blue jeans</a> website has some great information about how to make jeans.
mentioning the phase blue jeans a few times but not making your content unreadable - a <b>blue jeans</b> wouldn't hurt.
get some links pointing at the page that say blue jeans i.e. the link would be <a href="http://www.yousite.com/blue-jeans.html title="blue jeans information">Blue Jeans</a>
I'm sure there's plenty more that you'll learn on these forums but that seems like at least a starter - and as people have already mentioned read through bretts 26 steps [searchengineworld.com...]
Hope thats of some help - and if some more experienced SEO'ers want to correct me that's fine ;)