Inbound Link anchor text

[davewray]

I need some opinions about the anchor text of inbound links...I have a page where people can obtain a snippet of code to use if they want to link to my site. I only have one example of code that they can use and the anchor text is my main key phrase. Is it more beneficial to offer other webmasters multiple choices of html code, each with their own anchor text keywords? For example, I have a site, www.goodkeyword.com On my site I have a snippet of code for other webmasters to use to link to my site like: <a href="www.goodkeyword.com">GoodKeyword</a> Let's say for sake of argument I want to target green and blue as keywords as well. Should I also offer the above html snippet with the keywords green and blue in it? Or should I just go for the "homerun" with my main keyword, goodkeyword. I hope this isn't too confusing! I guess what I'm asking essentially is should I put all of my "eggs in one basket" when it comes to inbound link anchor text. TIA!

[davewray]

Anybody?

[kevinpate]

When you have all the eggs in one basket, two possibilities arise. You (1) stay well balanced and your only worry is occassionally needing a bigger basket or (2) something beyond your control trips you up and 75% of your eggs crack after you take an unexpected tumble.

You can always watch your own steps very carefully, but it's not always easy to anticipate when what you knew to be solid ground a week ago has turned into something slick & juicy just below the surface.

[digitalghost]

>>Or should I just go for the "homerun" with my main keyword,

I'm going to be blunt about this. If you're focusing your attention on what you think is a "good" keyword you are taking a huge risk.

The first thing you want to do is find as many keyphrases as you can that will drive traffic to your site and create optimized pages targeting those phrases. I typically start with 100 phrases and try to develop at least 400 phrases that pull traffic.

Diversify or die. What happens when some sharp SEO decides that it's time to own the SERPs for your "good" keyword and has the resources to bump you off page one? If you have 399 more phrases pulling traffic it's a minor irritation. If you have one phrase pulling in the majority of your traffic it's a disaster.

[Robert Charlton]

dave - Ditto what digilghost said. Excellent advice. Also, getting inbound links with anchor text for "red widgets" and "blue widgets" will help boost you for just plain "widgets."

As for the code on your site suggesting anchor text, I recommend rotating it.