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Our site (we are a computer hardware manufacturer) has just been redesigned, and as part of the overhaul we finally managed to include the critical search elements (title tags, descriptions, alt-tags, and keywords) to go along with our existing product selection and content.
We now would like to jump start the search engine submission, and I would like to efficiently tackle the process. Things that I believe are working in our favor:
*We are already listed in the Open Directory, albeit in only one category
*We show up on Google (usually about 3-4 pages down)
*We are an established company that I hope won't meet resistance from editors
*We have no specific spider blocks (but we do require cookies to browse unfortunately)
1. How do we go about contacting the key players to encourage a review of our site or a spider?
2. Who are the key players that require action on our part?
3. Is dsr1.com at $8 per month an effective tool for companies like us who don't have the bandwidth to constantly monitor this process, or are there other 3rd party players that deliver results?
Thank you in advance for any insight into this. In my old job, I had someone who worked for me who handled this. Makes me wonder about my management style since very little of it rubbed off.
We now would like to jump start the search engine submission, and I would like to efficiently tackle the process.
Can't really do that. You probably already have been spidered by at least Google. Check your access logs.
You can do the PFI thing with Inktomi and Altavista to get spidered daily I believe it is.
dsr1.com doesn't look like it offers anything you really need. I would avoid it.
Other than the daily spidering JamesR mentioned regarding AltaVista (now Overture) and Inktomi, there really isn't any "jump starting" search engines. They will spider your site and find the new content whenever they feel like doing so. With an ODP listing and your site already in Google, you've done all that needs to be done for most of the search engines. You really only need to submit to any of the top ten search engines in which you are not currently indexed.
I have been reading through other WW forums about Yahoo (where we are not listed), and I can't seem to find a consensus answer regarding their directory. Some posts say the directory listings aren't being used any more, other say they don't deliver traffic, while other people swear by them.
Knowing that we are a commercial site and would need to pay the $299 fee, would you recommend using their service? If so, does the process require us to pick one category or subcategory, submit our site, pay the fee, and hope for the best? We sell products across a number of sub cats (i.e. Hard Drives, Optical, Monitors), so would that require a $299 fee for each? If we only want to (or are only allowed to) submit for one, should we only go as deep as the level that covers most of our products (i.e. Computers/Hardware)
Thanks again for the help.
How much do you spend on advertising in a month? If you spend a few grand then I'd say the fee is a drop in the bucket and you should just do it. If $300 represents your whole year's worth of advertising, then you might want to consider it more carefully.
Just for comparison's sake, Yahoo deliverd about 7% of our traffic this year while Google delivered about 26%.
Any direction on that piece would be really helpful. Thanks!