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I have been into designing and not much into Optimisation. With the increasing demand for good rankings and a high PR, most of my clients have started asking for long pages and have started providing lenghty contents for the pages. Could any body suggest what should be an ideal length/no. of words on a web page.
Aim to have a fairly well sized body of text within your page. Do not add to much content that the user needs to scroll down more than a page to read the article, if you are going to go beyond this then it may be a good idea to break your page up into 2 separate pages with a link at the bottom "Next page".
Just wanted to clarify one more thing Mack, as per your suggestion of shifting the content on next page. As the visitors don't prefer to scroll is it the same with spiders/search engine crawlers also. I want to know whether the crawlers prefer more content on the same page or on different pages of the same site.
Programmers: Keep the page to under 30K in size. It loads faster.
Editors: Keep the page to the size of a page in a paper back book. ~580 words (no I won't count characters).
SEO: Good, more places to stuff keywords.
But as the dust settled...
Users do not like to scroll more than 1 more full page. That is were the 350 word recommendation came from. Keep the content word count to screen size.
Editors: I will have to make a clean transition between the pages
Programmers: I will have to add navigation to split this.
SEO: We are tuning the keyword density of that content to a targeted percentage. Having a fixed "content word count" helps.
So to split up 5000 words would require the Editor to find clean transitions at the 300 to 500 word mark that make sence. Then the programmer can apply navigation to it. And then the SEO can tune it.
The Editor must control this or else it will read poorly.
[edited by: engine at 8:38 am (utc) on July 27, 2006]
[edit reason] See TOS [webmasterworld.com] [/edit] [/edit][/1]
Keep all main content above fold. It is better that they have to click to next page than scroll down.
Have plenty white space in both margins.
Narrow columns are better than broad ones.
Use bullet lists as much as possible. It is better to write: This particular Tegdiw is:
Than, "This particular Tegdiw is both lorem, ipsum and dulorum."