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could anyone purchase a .org domain & display false reputation
Anyone can purchase one, but I don't think it implies someone is displaying a false reputation. Maybe I feel that way personally, because I've always known that's been the case. It wasn't the original intention, but neither was .net domain usage. I don't know what a newbie websurfer might feel.
It's something I've pondered a great deal as I've philosophically explored what to do with the .Orgs for which I'm registrant. The closest I've come to "how to approach the domain" is to focus on the benefits to others in what you build. At the very least endeavor to stay true to the gist of the TLD's mission.
Organizations can be industry organizations and nothing is quite so commercial - whilst not being purely commercial - as an industry organization. That's a somewhat interesting, but I feel fair discernment, one that has drifted in and out of my thinking whilst laboring to design for the near term and long term.