What to look for in web stats?

Analyzing web site statistics

[spikedo55]

Our web site has been up for a year now and I can run WebTrends to provide some web site stats. But there's so many parameters I ccan select, I'm not sure what to look for. What types of stats are most revealing? helpful? indicative of trends? Any help/opinions would be helpful.

[mack]

The aspect I am most interested in, is page views. This tells you how many times an actual page has been viewed by a user.

Unique visitors is also very importaint. This can tell you how many people visit, not just how many visits you get. For example if I was to visit your site twice today it would still only be one unique.

Refering sites. This is great for finding out who links to you and how much traffic they send.

Search engine referals. You can use this to work out what search engines send you users. You can also discover what search term they used to find you.

Mack.