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First does your idea fulfill a need (be it market share that is not being attended by others or by a client who wants to give you money for doing this)? If there is no market then there is no income but if there is then you still have to approach it correctly. Your site will have to have certain goals as well.
Two - Do you have a roadmap of how your site will work? Will visitors be able to access the majority of the pages within a page or two of when they enter (be it any page as they can come to odd pages via search engines). Always good to draw a visual tree of your navigational layout.
Three - Do you know the proper technologies (or if you will be having others do this work for you, do they) that you will have to use for this project?
- As a sub question, if you want to go with Flash you need to ask yourself if the name of the site is highly associated and valued with something already so that it is likely many sites will quickly link to yours? If you you'll want to go with an ALL HTML (with perhaps very little Flash thrown in as for example just for the logo if you wish to animate it). If you go with Flash only links and the content from those pages will help search engines understand what you site is about as they are unable to go inside of a flash file.
Four - If you're making a portal your content will have to be both rich and dynamic. You'll have to setup a replicable template or system where adding and admining content won't be a pain in the ass. This will require serverside coding with very little doubt.
Since your question is so vague I just wanted to give you a base idea of what you're dealing with. Portal sites hve to be updated (sometimes daily) to keep traffic flowing and people interested.
First, you have to let others know whether you have the programming skill to build your own portal. If you just want a web site about fashion then that would be easy. But if you want a portal then your content has to be constantly updated. I suggest you try some free CMS out there.
There are a few questions that you need to ask yourself:
(1) Do you have access to latest fashion industry news?
(2) Do you have tons of pictures to put at your web site? A fashion portal without pictures of supermodels doing catwalk in Milan or Paris is not a fashion portal to me.
(3) Are you knowledgable about this subject? Since this is your interest I guess you are.
A non existent site cannot turn into a portal overnight.You need to start from what you know and be enthusiastic about it. Tell us more about your plan. If you are afraid to share your plan in public then feel free to send private message and I see what I can do to help you if I am free.
You can use overture keyword tool online to find out demand of fashion keywords for free.
i knew that few found my orignal question to be vague, but i wanted this thread to be as open as possible.
My real problem is that I am not able to decide on CMS to use --- Mambo or Zope? Mambo is easy to use and host......but lacks hirearchy required for real portals. Zope/Plone on other hand is slightly tricky issue and hosting seems to be a big pain.