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Getting the word out for a new web company

How to let people know you're out there!

     
8:09 pm on Dec 26, 2002 (gmt 0)

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I've started a new web design company in the Jacksonville, Florida area and I'm having a hard time getting the word out that I'm "open for business". Does anyone out there have any ideas for me on how, with a "limited", and I do mean "limited", budget that I can spread the word about my business. Also, do you think that it is essential for a new business to include the prices of its services on its web site. I've seen some web companies on the web do this but I would rather not since I'm so new to the field. Any tips that anyone can give me on this and any other things relating to starting a web company would be greatly appreciated.

webwalker

8:24 pm on Dec 26, 2002 (gmt 0)

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do you think that it is essential for a new business to include the prices of its services on its web site

Welcome!

I think pricing should be determined on the scope of each individual project. When things are set in stone people will try and take advantage of your plan no matter what that is. My suggestion would be to develop a rough pricing outline that you feel comfortable with - and gauge everything on a per project basis...but don't post it on the site. This will give you room to change your prices on a whim as you become more educated in the field.

Post your site around community boards, get magnets and slap 'em on mail boxes, tell everyone you meet, go door to door and do sites well so you can get work on word of mouth (simply the best way)...

Best of luck,

Madcat

8:37 pm on Dec 26, 2002 (gmt 0)

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Thanks for the warm welcome and thanks for the advice, madcat. I really appreciate it.

webwalker

7:05 am on Dec 27, 2002 (gmt 0)

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Welcome to WebmasterWorld [webmasterworld.com], webwalker.

madcat gave some great suggestions. I've also found that getting high rankings for regional based keyword searches like "mycity web design" & "website designers mycity" can be very effective.

WebmasterWorld is the best resource on the web for learning how to pull this off. An added bonus in learning how to accomplish this is that you can offer a service (SEO) that few, if any, of your local competitors can match.

Good luck,
rmjvol

8:11 am on Dec 27, 2002 (gmt 0)

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Join local business associations - whatever you can make some time for. The networking will come naturally. I got a great start by joining and attending meetings of a small business association that focused on a four block shopping area around me.
3:33 pm on Dec 27, 2002 (gmt 0)

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webwalker

I only do websites as a hobby, but a colleague of mine has set up a web business in his spare time, and 12 months on is going well. Work was slow to come in, until the time that he setup a 'partnership' (wasnt terribly formal as it was with a mate) who was a trained graphics person, who was very handy at logo design. In an instant, this web dev mate of mine was now able to offer a much broader package of services, and tailored his own website accordingly.

A few months down the line and work really started to pile up, thanks to broadening the services he could offer, and also due to the SEO knowledge he picked up here.

The key to his business kicking off was offering not just web dev (and having a portfolio of work done, initially on a freebie basis), but also logo design services, plus stationery design (and outsourced printing), and so on. Many logo enquiries lead to further work for web development, as lots of people seemed to be looking for a number of services at the same time. The more of an end-to-end service you can offer, the better it seems, so long as you aren't jack-of-all-trades (no, not you JOAT), and master of none! A well stocked portfolio will help no end.

If I go down the same road as he, I'll do something similar. It might be worth thinking outside of the box on this one, do you know of anyone who does graphic design (and does it well), who is au fait with print requirements and so on? maybe someone out of college who has the knowledge but not yet the experience? I think offering a broader range of skills, other than purely web devt, can be key to getting things rolling, at least from what I've seen with this mate of mine.

Other than that, as already mentioned, try local business development agencies etc and see if they hold trade shows or similar that you can get into for networking etc..

hth

DoU

 

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