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Keyword research

selecting good keywords.

         

Andrea

2:34 pm on May 8, 2005 (gmt 0)

10+ Year Member



Hi,

I want to be absolutely clear about what is considered keyword searches in the search engines.

Say I checked on the overture search tool for searches relating to a topic, for example, computers. It comes up with a string of keywords.

Then, I go and type in each of the results in google search engine to see what the supply was. Well, say I picked up on overture that someone had done 1000 searches for example 'computer screens' and I then checked the supply in google and it came back with '0' results. Am I right in thinking then that 'computer screens' would be a good keyword to create a website on?

Regards

Andrea

specter

7:47 pm on May 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Am I right in thinking then that 'computer screens' would be a good keyword to create a website on?

No.You aren't.

In my experience the keyword tools fail very much,especially the ones related to adwords systems,that often returns illogical,at least bizarre results.So,I consider them highly unreliable.Particularly when I see that each tool seems to have an its own opinion about a most typed word that is different from the other ones...(I have some difficult to believe that who searches "blue widget" uses different terms on different SEs...)

I do this: I create main keywords by myself,than I go on a SE and perform a search;if my keywords appear much frequently in the titles and text snippets in the SERPs ,then I picked good keywords.

My opinion is also than,especially if you have a "young site" is only a waste of time and work to pick hundreds or thousands of keywords that nobody will never type,also if a lot of people is persuaded that it is a good thing.
Personally I've got great results by picking only 40-50 well chosen keywords:I tried also "extended" keywords campaigns but the traffic increasing was very poor and it wasn't worth the effort.