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When we pay for PFI, are we paying for rapid inclusion (based on the merits of our site)? - reasonable.
Followed perhaps by a more frequent update (based on the merits of our site)? - reasonable.
Well this is a simple expectation - and if this doesn't happen, then we are being ripped off!
A simple requirement (but see the Fast PFI discussion.)
Mice or Men? - Mice I'm afraid at the moment ladies and Gentlemen; PFI can cause your listings to be listed differently - against all expectations.
>against all expectations.
I find a good rule of thumb with the SE's is not to ask a question that you do not know the answer to.
Back to basics;
Your rank for a search term is determined by the score that your page gets for a particular term. This score is not caculated in real time, meaning that when a searcher enters a search the SE does not look at every page in their dB trying to decide who is the best "match", its all done beforehand. Many SE's update their index quite often, that doesn't mean that your score will change, just that some sites will.
On going PFI the one thing that an established site can be sure of is that their score will be re-calculated. If the site is not playing by the *current* algo rank will drop, if improvements have been made in line with the current algo then they will rise. It really is that simple.
PFI is just a business transaction and should be held to the same standards as any business descision, will my business benifit from the move or not.
My advice is that if you are ranking top 10 leave well alone, sites that rank below this or are new should look at the pros and cons.
In my case, almost without exception, new sites get the PFI treatment. Established sites need to be carefully evaluated to make sure that they will benifit from the transaction.
>Mice or Men?
LOL WebManager, I could easily say Business people or whiners but that wouldn't be in the spirit of WebmasterWorld.