questions about virus e-mails and links

[brijay]

Hi, I am very new to web development and have a few question (actually I have about a thousand but 3 will do for now) :)
1. The website has an e-mail address displayed on it for sales/enquiries. I continually recieve virus e-mails coming through this address, luckily I have good anti-virus programme that blocks these for me but still it is very irritating. Is this to do with the address being listed on the site and if so what do I do to prevent this from happening.

2. I have noticed that many reciprocol links offer a code for placement of a link on your page. I s there a benefit from doing this to just letting the other site set up there own link. ie Do the search engines prefer this type of link?

3. Obviously finding link partners is becoming a bit of an obsession as it is hard to do when your starting out. I found a forum for this particular purpose unfortunately it has only just started therefore does not offer many. Do you recommend this sort of thing or is it frowned upon?

Thanks in advance
from a complete novice

Leisa

[tbear]

Hi Leisa,
Welcome to this great place.....
Regards the first question, there are several threads about such subjects as email 'obfuscation', I think that's how you spell it :(
Which is a way of coding your email link, I think in javascript, to help reduce mailbot abuse.
Other threads talk of .htaccess banning.....
I've, just recently, noticed the google search box at the bottom of the page! If you search, for instance, 'email bots', you'll find some interesting threads.

Regarding the second question, I'd suggest searching along the lines of, 'link text'.
(Hey, that search box is cool!)

I'm off to investigate that search box a little more, have fun :)

[raywood]

A common rule of thumb is that the text in your link is important to SE's. You want to say "See the Widgets" instead of "click here". That's for your own internal links.

There are some theories that your ranking is affected by the text of incoming links. Some webmasters set up a link for you to use so all the incoming links have the same text.

[brijay]

thankyou both for your replies.
I will cange some of my links and check out this e-mail problem