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2. I have noticed that many reciprocol links offer a code for placement of a link on your page. I s there a benefit from doing this to just letting the other site set up there own link. ie Do the search engines prefer this type of link?
3. Obviously finding link partners is becoming a bit of an obsession as it is hard to do when your starting out. I found a forum for this particular purpose unfortunately it has only just started therefore does not offer many. Do you recommend this sort of thing or is it frowned upon?
Thanks in advance
from a complete novice
Regarding the second question, I'd suggest searching along the lines of, 'link text'.
(Hey, that search box is cool!)
I'm off to investigate that search box a little more, have fun :)
There are some theories that your ranking is affected by the text of incoming links. Some webmasters set up a link for you to use so all the incoming links have the same text.