Forum Moderators: mack
I don't know what you are using for log analysis, but much more important than 'hits' are 'unique' visits, and 'impressions' (the number of pages each person looks at).
If you have a 50-page information site with AdWords, for example, and your unique visits per day are 500 and your impressions are 600, then only 1-in-5 are bothering to click to another page of your site.
In such a case, you want to create a more compelling message in your links to attract visitors to many more pages per visit.
Steve