The eternal unknown return ;-) I could be wrong but I have always assumed unknown referrals come from people who already know where your site is and type the url intot he location bar. This would include personal referrals - like when somebody emails a friend your site to look at for instance. Bookmarks and favourites come up as unknown as well, because there's no way to track how they reached your site. If you do any offline advertising for your site - flyers, adverts, business cards etc, they will show up as unknowns too. Then I guess there are also unidentifiable IPs out there as well, which your stats programme cannot translate.
As well as all the reasons listed by Jan - when someone opens a link in a new window you don't get sent the referrer. So they could still be finding you through a search engine, it's just they do right-click 'Open in new window' rather than just clicking straight through. I do that a lot when I'm looking for stuff, so I can load up a few results then click through and see which one is most useful.
Hi all, This is my first posting. I've recently had a website constructed, and I would like to know the best way to promote it. Offline as well as online. Does anyone have any suggestions regarding this please. Regards.
Oakwood welcome aboard. It is always best to start your own thread rather than jump into someone elses with your own request for help. As far as your questions are concerned, start with the search link at the top of the page, you'll find a lot of previously posted info.