Forum Moderators: mack
A niche can be defined by its customer base, product list, even service area, so sometimes its status as such is in the eye of the beholder. Your home improvement warehouse chain may be a virtual monopoly in North Elbonia. But nationally, you have only three locations as opposed to Home Depot's 1500. To a national supplier, you're a niche vendor serving the outlying provinces where Home Depot can't make a profit. To the local resident, however, you're the universe. So being a niche player can be a self-identified strategy, or an insult :-).
For another example, the Grand Canyon is a niche in the surface of the Earth, but if you're standing in the canyon you probably wouldn't concider it a niche, while a small hole in it's wall, even if you were standing inside the hole, you likly would.
Bayou Gal
P.S. This is my first post at WebmasterWorld. I hope I'm doing it right! I love this place, and it's about time I got my foot wet.
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