content vs spam

[davaddavad]

I am rebuilding a jewelry website. I have made it so only two products are on a page at a time for quicker loading. When i titled the page add the keywords and a product description my keyword density is up. I didnt even add alt tags because the description of the jewelry is under the photos. I am having a problem coming up with enough content for say a description of a gold wedding ring for say 30 of a similar kind . If I dont add the content i am afraid eventually i will be penalized for spaming the se's . My competitors are also in the same boat with high keyword % pages and/or slow loading long scrolling pages with a better keyword % . Anyone have any experience with this kind of situation. thanx dave

[fathom]

You can't be penalized for content within the same site.

But may I suggest

1. wedding band
2. wedding ring and ring wedding

in combinations with his, hers, gold, 10 Karat 14 Karat, engagement, bride, bridal, mens, and anything else.

Develop a hierarchy of web pages (links) so that the most used terms receive more links or referrals from the more distinct or more targeted web pages.

wedding ring (top hierarchy)

mens 10 karat gold wedding ring (as a targeted phrase and lowest in the link structure.

Note: Google AdWords can quickly help here by identifying all combinations and precise order of phrases based on what visitors actually typed in.

Where possible precise exact ordered phrases can be distinguished on different pages. (e.g. mens wedding ring or wedding ring + mens --- may be searched)

[JamesR]

>If I dont add the content i am afraid eventually i will be penalized for spaming the se's .

You won't, all you have to do is better than your competitors. If you or they can't come up with more content, you are OK. Just optimize what you have better than your competitors and you will be at the top.

[davaddavad]

i was worried about the keyword density its up there now and will be higher when i finish.

I was thinking of making modules for a keyphrase like mens gold diamond engagement ring. then writing a module for each term 50 words on mens -100 words on gold - 100 words for diamonds - one for rings and one for engagement and putting them together as the occasion occurs. Or how about a strong page on gold like from the encyclopedia or equivalent linking back to the product so when ever i have a keyword in the product description it links to the content rich page. Like a page for gold one for silver diamonds, rubies etc.

[fathom]

sounds like a good internal link strategy to me!

make each page support its neighbors