Landing Pages: Short Text or Long Text Pages - Which Works Best?

[deenteam]

For landing pages and getting conversions, which works better for you?

1) Long sales letters with testimonials?

2) Short, to the point pages?

3) Direct to the Sale pages?

Which works best and why?

I'm working on an article for this, so I'll quote the most interesting responses with links :)

Please PM me
Thanks

[rogerd]

Hi, deenteam. I've always felt that an appropriate landing page is one that gives the visitor immediate options - e.g., look for a product, get technical information, etc.

IMO, a lot depends on the nature of the product/service and how specific the landing page is. For example, if I have an auto parts catalog, I'm probably going to have to offer various navigation and searching options. If I have a landing page for a specific brand of parts, of course, I can offer more specific choices.

There are plenty of single-product sites, though, that can launch directly into the sales pitch on the landing page.

Affiliate sites have different objectives - they may want to offer attractive and relevant links that will take the visitor off the site immediately.

[t34WRJ]

I think your copy will largely depend on your target audience and what sort of people these generally are.

This link might be of some use to you:

[rightclickwebs.com...]

Cheers

James