Is there a Bible for SEO content

newbie

[AjiNIMC]

Hi,

Where can I get some good articles on "SEO content writing" , I am really interested to learn the professional approach. Want to know
1) to get the vistor
2) to convert the visitor

Thanks
Aji

[Tigrou]

Hi Aji,

Traditional copywriting techniques generally apply on the web so I'd consider buying a book on how to write advertising copy. Everyone here seems to have their own favourite.

As for SEO flavour, I've seen some links to ebooks floating around but haven't got around to reading them yet. Maybe someone that has can add their 2 pence.

Cheers,
Colin

[rogerd]

Aji, there are a few book recommendations (plus some discussion) in the Copy That Sells [webmasterworld.com] thread.

I agree with Tigrou that books on advertising copy will offer great advice, probably a lot better than you might get from web-only resources. You may have to adapt a bit to the unique aspects of web marketing (e.g., "Buy Now" vs. "Click Here" vs. some other call to action). For e-commerce site copy writing, books on direct marketing are probably going to be the most relevant.

By the way, SEO and marketing copy don't always match up. SEO may impose some requirements on the copy that don't match the best marketing phrasing. With a little creativity, though, you can probably find an acceptable compromise.

[AjiNIMC]

Thanks for the reply, I will read all that.

Aji

[stargeek]

jakob nielsen has done some good reports on writing both usable and convertable copy.

[Robert Charlton]

Just did a WW site search, using Google, for:

writing for seo site:webmasterworld.com

There's a huge amount of stuff to look at. This is the first thread I checked, and there are lots of others:

Web Content and SEO
[webmasterworld.com...]

[AjiNIMC]

Thanks a lot, I will surely give it a look.

[utica]

I've found hot text by Jonathan and Lisa Price helpful.

[AjiNIMC]

did you buy the book or some online free articles?