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I've had a fair amount of success with cross-promoting authors who contribute articles to my sites.
I also invite other webmasters to frame any content page they need to incorporate into their sites.
How to use content to attract traffic to your Web site, even when branding rules saddle you with a search-engine unfriendly design..??
ideavirus, the thing I find funny about this thread is that content is the primary thing that should be attracting traffic to your site. There's a simple formula for sites that are capable of having good content:
1. Create good content +
2. Establish some means of making others aware of this content (Marketing) =
If your content is good (i.e., what people are looking for) then people will go to you for your information. It's easier said than done because Both (1) and (2) are intricate steps - but it's a good way to look at it. Think macro first, then micro.
Here's an interesting thread on the subject of generating traffic:
Word of Mouth referrals