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Content Isn't Dead

It just moved offline... semi-OT

     
9:42 pm on Apr 3, 2002 (gmt 0)

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This didn't quite fit in with the other discussion - so I thought it should have it's own thread.

I just wanted to share something I saw on TV last night - they were reporting from one of those major car shows/concept car introduction things in the midwest - and I kid you not, one manufactuer's rep (don't remember which one) said, "This car has more content in it than ever" - and he meant it in terms of interior options.

So, I guess customers are willing to pay for content.
of course, the new car "content" is so high-tech that it might as well be the internet.

1:49 pm on Apr 8, 2002 (gmt 0)

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>customers are willing to pay for content.

I'd only add one point to that: It must be good content and avalable no where else for less.

1:18 pm on Apr 10, 2002 (gmt 0)

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<added> Unless excellent branding efforts yield a higher demand and therefore higher prices for the same "content."

Mercedes buyers are not all running out to buy the Hyundai with similar features.