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I just wanted to share something I saw on TV last night - they were reporting from one of those major car shows/concept car introduction things in the midwest - and I kid you not, one manufactuer's rep (don't remember which one) said, "This car has more content in it than ever" - and he meant it in terms of interior options.
So, I guess customers are willing to pay for content.
of course, the new car "content" is so high-tech that it might as well be the internet.