Letting your customer build your content

or why amazon is brilliant

[hannamyluv]

I posted something about this in Foo. At the time I was just flabbergasted over it happening, but now, I think it makes amazon brilliant.

I was making a page for my hobby site focusing on a certain keyword phrase. I popped into amazon to put together a listmania of books on the subject and then used the listmania as an associate link from my site. Before my page had even been crawled, the listmania I created on amazon came up #1 for the keyword phrase I was aiming for.

Thousands of people build listmanias for amazon, write reviews and basically build content for amazon all for free all while shopping their site. How brilliant is that?

[sem4u]

It is brilliant.

We also build content by contributing to Webmasterworld :)

[andy_boyd]

Amazon certainly do know how to promote their products. I am currently in the process of a complete redesign of my site and it will include product reviews, which will hopefully improve our SERP rankings. Content is king, especially if the customer writes it!