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Can anyone recommend some examples of sites for web design companies that you know are successful at turning visitors into leads?
I need to come up with ideas for several web design company sites that have lots of traffic but aren't producing the leads & sales they should. I have free reign to customize the service offerings and prices, but I'm not experienced with this so I need some role models.
Anyone know of a web design company site that is especially good at generating sales?
It sounds like conversion to an inquiry is your objective. I.e., the site is getting traffic, but few serious leads result.
Looking at the issue from a content perspective, I'd try to include a variety of text and graphical content to keep visitors on site and to establish the firm's expertise. Well-integrated into these content elements should be bvious action buttons or links that encourage the visitor to inquire. Case studies are one example of action-driving content. A visitor can see how the web design firm increased sales for another company, and be encouraged to click to find out how the design firm can solve his problem, too.