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The problem seems to be converting the sale. I can get the traffic there but how does the client create a pitch that doesn’t mess around with my optimization yet still sells the product?
For example, look at any editorial, or persuasive article-- they still have the same "ingredients" as a successful sales copy does.
Hit up front with benefits/emotions-- use the BigGun/USP here.
Then build credibilty with facts.
Then a Call to Action/Close.
I did forget oen CRUCIAL element in my above post:
Facts to back up your Promise.
Stats work here-- but, the main ones are Testimonials.
Great discussion-- and actually I think "copywriting" will be the next buzzward in net marketing....