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I am game with any other tidbits you would like to share.
For me, a good testimonial should be from a company that the readers are likely to have heard of before, and should be 'checkable' (i.e. should have a name and site so people can contact if they like to confirm it is genuine).
I also feel that a testimonial should have been written, or at least re-endorsed within the past 6 months if possible, and its worth dating them.