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This would be for sites that start non-commercial and are pretty much informational, but will eventually need room for either an ad feed or related affiliate programs.
I just saw a site that's one of the top 5 performers in a certain affiliate program - a shopping portal actually, and while it's got the usual directory structure with good affiliate links, well organized, they still run the banners across the top right.
So basically, the question is whether it's good to plan ahead for future content on a site when choosing the initial design, or do it without making provision, and then redesign later.
Sometimes, we have to get a website up and running with a view to add a DB later. It means considering things like the hosting required as well as the content.
If a site needs extra functionality, consider the layout so that the additional navigation will fit in with the design, and not look like its been bolted on as an afterthought.
Additional pages are no problem as long as the navigation can cope.
Remember, when crerating additional content, you'll have planned this into the "theme" for the site so that it'll expand and strenthen the sites' target theme.