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Would Frougal.com be considered trademark infringement? My slogan would be..."Frougal -- We ain't Google." And maybe I'll have a little disclaimer at the bottom.
I think they can come after you for "trade dress"..where you've copied something, color scheme, name sound, etc. where you capitalize on something they have done to create brand awareness.
You can make a burger joint named Jerrys Burgers, but if the visual theme is clearly a take-off on Burger King by using the same or similar font styles on wrappers etc, you can get hit.
There is some research that says negative advertising has poor impact anyway. You might want to tell more about who you ARE then who you AREN'T.
Goggle is very pro-active in protecting their brand, so do be careful.
I would use a search engine named Gimmee..it sounds greedy enough to have a wide appeal. Might not translate well outside of the US though.
I took your advice and did a search for gimmee.com. It was taken...doh! It's so hard to find a good name these days ending in .com.
As for the lawyer, suggested by Shak I hope the lawyer doesn't cost more than $35 dollars--the cost of the domain.
Hmmm, what should I do with frougal.com now?
Well, the only thing with 'frougal' is that it rhymes with google and that I'm putting up a search engine too. I mean "doodle" & "poodle" rhymes with google. The spelling is different. Maybe I'll stick with frougle, but I'll have to make the look definitely different somehow.
I don't want to get sued or have their lawyers on my back!