How to design seasonal pages around SE Updates?

[palmpal]

I started a post on the Ecommerce forum regarding the publishing of seasonal pages so they are included in the search engines in a timely manner. Given the information shared on that forum (pages need to updated 3 months prior to target to account for the update cycle) my questions are now related to designing my pages.

How should I design my pages around multiple holidays so that

a) some users will have found my pages because of the current holiday (and because of the update has them indexed) and

b) some pages will include future holidays so they CAN be indexed in the upcoming months?

Won't this get confusing to my customer who searches for Valentine's Day and ends up getting my Mother's Day products? I had designed my index page to show a graphic to "honor" the holiday and I have this linking to a "Valentine's Day Products" page. Would I need to include multiple holidays on the Index page? I'm trying to get my arms around this idea from a design standpoint. Thanks!

[martinibuster]

Well, on the one hand, who's going to be searching for Mother's day stuff in February?

It seems you can pretty much have a site optimized for mothers day all year long. The only people who will find it are perhaps the odd searchers looking to buy a present for mom.

[palmpal]

Thanks for the response. I guess I was thinking along the lines of the Valentine searcher who pulls up my site that now has Mother's Day graphics (for the Google spider) and not the Valentine graphics/keywords (which is what the Google search engine would have come back with on a search.)