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Sounds like a nice project. I enjoy a good family friendly site myself, especially one that updates. As a mom I like sites that have interactive qualities for the kids. Anything with recipes and cooking with kids. Volunteer opportunities in the community and how to make a difference ideas. Pets are big so I would definitely have something about pets. Unique ideas, not run of the mill same old stuff we can see daily on the covers of magazines at the check out stand. Stuff that stands out. Creative on the cheap vacation ideas. Family project ideas. Holiday make it yourself ideas in enough advance of the holiday to actually do it.
Those are just a few.