add new content on new pages or update old ones

[amythepoet]

Hi,

let's say I have a page on blue widgets and one on red widgets and on those pages I have examples of blue and red widgets

Now, let's say those pages have been indexed well, and I have new examples of blue and red widgets to put the page.

should I put the new examples on a new page, brand new that hasn't been indexed yet or change the content of the red and blue widget pages, lets say those pages are a little old, to include the new examples.

Which way is better?

[Quadrille]

In seo terms, you'll probably get any benefit from the change a little quicker by updating, rather than creating new.

But a new page will not take too long to be spidered, if the site generally ranks OK, and navigation is sound. Maybe quicker still if you update your google sitemap.

The real downside is if the new material overlaps the existing to the point when you risk a duplicate content problem.

Consider also what will be most logical for your readers; that's what will determine how many widgets you'll sell.

[amythepoet]

I gotcha, thank you

[hunderdown]

Sometimes I'll keep adding information to a basic page till it becomes long, and then I find a way to split it in two, with one page retaining the title and URL of the original....

[amythepoet]

I see, very good idea

[Worthy Content]

Again, from an SEO POV do what seems right to readers first.

If it makes since to add information to the current page then do so, or if the previous products/info no longer apply it's no longer relevant.

If the info you have is short add onto the pages you've already got until it gets too long, then split it with links between the current page and the new page. If the new info is supplimental but not necessarily a good addition to the current page(s) create new pages.

If your site is in good standing either change will not take too long.

Update information on well indexed pages regardless since it will make the SEs "like" crawling your page for fresh content. Just don't delete/deplete keywords or other important info.