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10:00 pm on Apr 20, 2006 (gmt 0)

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Hello. Ok, my biggest and most successful site sells leather clothing and such. I have added some pages that tell about buying leather, caring for leather, etc. I guess I'm a little unsure about how to add rich content to a site that is commercial. Any ideas? Will it help? I appreciate your opinions and experiences.
1:17 am on Apr 21, 2006 (gmt 0)

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Start a blog and post content on it with links to your site every day.

Write about the leather industry, fashion, anything related.

8:24 am on Apr 21, 2006 (gmt 0)

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I have added some pages that tell about buying leather, caring for leather, etc.

Just food for thought...

Break content down, even at the risk of repeating the advice provided.

When seeking general guidance people generally want it to be advised as specifically as possible ;-)

So, rather than just provide content on "caring for leather", advise on caring for different garments and items made from leather. People will be much more interested in content that advises them on how to look after leather shirt/trousers/cape/jacket, etc, specifically, than caring for leather generally.

Do the same with the advice on buying leather - break it down item by item and, even though the advice will be broadly the same, do ensure that you reword it as much as possible.

Generally more specific is better than specifically more general.

Hope that helps a little.

Syzygy

8:32 am on Apr 21, 2006 (gmt 0)

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So this going to be just a brief brainstorming...history of leather production - fashio - leather in design - sexclothes and toys (ooh, I can see the overture rank for this one) - animals with usable skin - ways of staining leather - places, where leather is made - leather and science (ie., dating books from their covers)...

Check wikipedia and read around the topic - click on links that you find interesting to get into related fields, be creative. Good luck!

W.

sailingahead

9:49 pm on Apr 21, 2006 (gmt 0)

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i agree with wolfadeus regarding the promising touch of the sex-toy line ;D - but be careful with that, it might cost you PR, since google is pure and rightous. Keep it tidy if you want to build on long-term success.
7:08 am on Apr 22, 2006 (gmt 0)

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Thank you for your wonderful ideas! I'll take all of your advice! There really are a lot of wonderful and helpful people on here.
9:29 am on Apr 22, 2006 (gmt 0)

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That is the wonder about webmasterworld. There are generally A LOT of nice people around.

Good job!

dcwoman

12:15 pm on Apr 27, 2006 (gmt 0)

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'buying leather', 'caring for leather' are exactly the topics which should be avoided, IMO. (I am talking as a customer and not as a webmaster here). I see article directories filled up with such content.

You should write about the latest leather trends in the fashion industry, about how leather was used on the ramp in the latest fashion show, useful tips on using leather garments to accentuate any kind of body shape, leather accessories trends and such. For e.g. on my site (I own a women's site) an article on leather jacket trends was the most popular one during last winter.

I hope that gave you some good ideas.

8:19 pm on May 6, 2006 (gmt 0)

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write about removing stains from suede and other leather. That's useful content, and relevant too.
 

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