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This is something that definetly needs to be factored in to site design, both in terms of making the site fully accessible to international customers, and in marketing to them. Any suggestions?
(And, please, do check your logs - you'll be suprised!)
add to that a lot of com, net, org etc domains are actually overseas. for example attglobal.net is workdwide, and it will read as that in the logs whether they are logging in from attglobal in London, Thailand or Outer Mondgolia!
Very small example.. it applies to many other multinational ISP/companies as well. If you count all com,net,org,etc etc domains as North American your estimate of overseas calls are still badly underinflated!