Licensing Content

[Nuttakorn]

If I would licensing content from LonelyPlanet and put it to my website, Is Google see that is duplicated content or not unique content? Licensing Content is expensive, I think Google should see it different of theft content (illegal content). What do you think about this?

[Syzygy]

Licensing Content is expensive...

Is it more expensive than going to the effort of finding and commissioning a writer (a travel writer, I presume...) to provide you with lovely, fresh content on the same subject matter?

Syzygy

[Nuttakorn]

That's true to hire the professional to write the good article but that could take times and must be checked the acurate information. If you license the content from LonelyPlanet or other kind of content provider, The content from well known publisher could be generated more attention to visitor. That why I worry that Google or search engine will be thought as spam site (duplicated content issue).

[JPWriter]

I would think they would see it as duplicate content, just pay a writer. Or better yet hope on enlace, guru, or Constant-Content and purchase some unique ones.

[cellularnews]

I dont think that Google does penalise "dup content" that heavily.

We licence major newswires for our site and hence some of the content on our site will be duplicated on other major news sites.

No problems for us - and we are reguarly featured in Google News as a bonus.

[Nuttakorn]

That means we have chances for rank well for those licensed contents if Google haven't penalized those one. Is that worth to license than create our own contents if you consider on search engine optimization?

[cellularnews]

I would consider readability as vastly more important than SEO.

If the content is well written, then people will stay with you - and aquiring a new customer is a lot harder than keeping an existing one.