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But I am having trouble working out what the orientatation/tone should be for an afilliation web site as i have been reading marketing texts that contradict each other.
One states "sell the sizzles not the steak" and another says "don't sell, PRE-Sell". I find this advice a bit confusing because whilst i don't want to bore the user or replicate wik-i-pedia, i want to provide interesting and useful content that will make the user interested in buying my merchants products.
So surely in the case of steak for example, it could be mentioned it was organic and from Argentina?
Could anyone add insights here on what makes good affiliate content?
Whether you "pre-sell" or "sell the sizzle" it all comes down to what the benefits are for the end user. Every time you mention a feature, it should have at least one accompanying benefit. Benefits sell; features don't.
If you are selling your own product, then the visitor is already at your web site. Just get busy selling to convert the visit into a sale.
As Eileen said, it's the benefits not the features that create the desire to buy. Whether you're trying to get the user to click a link to a merchant site or the buy button on your own site, the copy must relate to the buyer's personal needs and wants, and how he/she will benefit from buying it.