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Good content =Compelling copy =Conversion?

Is it true for SEO sites?

11:28 am on Dec 14, 2004 (gmt 0)

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Do people searching for seo services rely on compelling copy before they click the order button?

Or word-of-mouth works better for this?

1:32 pm on Dec 14, 2004 (gmt 0)


WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I'd guess that most accomplished SEOs don't have an order button on their site. And, as you point out, word of mouth marketing is important for many. Some use non-web techniques, like telemarketing or targeted direct sales. Still, for professionals who rely on web-driven leads, a combination of content and compelling copy will help convince the potential client to want to learn more. Testimonials and/or case studies aren't a bad idea, either.