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I met Jill at Danny Sullivan's search engines strategy conference a couple of years ago. She is a very honest person and was always very fair with me in our dealings. I know Jill highly recommends that book so it is probably pretty good.
On the other hand it is a pretty expensive book. You can get a ton of great copywriting info at the library. (Read some of Dan Kennedy's books or his website.) And of course WebmasterWorld is always cool.