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You always manage to find the most interesting pages out there. I think the voluntary coding of sites is brilliant and I would very much like to jump on this particular band wagon a.s.a.p.
Since those with adult or pornographic content can pretty much be counted on to NOT participate in this programme, it gives parents a reliable way to ensure their kids are kept out of sites they don't want them to visit. I think its a long time coming and a voluntary site ratings system is a marvelous way to fairly deal with the freedom of speach/press problems that exist.
There are two labels to add to a website and these include a meta tag and a logo to display on the website.
Make a selection from the definitions in the ICRA questionaire to establish the site's rating and follow the directions in the FAQs to add the label to the site.
It's as simple as that.
I have been using for a few years the ICRA rating but only on my index page. I felt that using it on sub pages sort of was overkill. I felt it was just another way to reassure the surfer/customer.