TV - Commercials images

Question about images used in TV - Commercials..

[shaadi]

I want to know the file types of images used in TV - Commercials?

Thanks

[Stretch]

Too broad a question to answer easily.

For example, when the 'images' are transmitted for digital terestrial in the UK they use an MPEG2 stream (at least I'm pretty sure they do).

If you capture the stream using a video capture card it will be in whatever video codec you choose to use or your hardware is capable of. So it might be an avi an mpeg or a mov.

After capturing, you can convert individual frames to any format you choose, psd, bmp, jpeg, whatever.

I'd guess if you elaborate a bit a better answer will be offered.

Cheers

Stretch

[shaadi]

Well want to insert a company LOGO after the advert. The question is which format should I sent it in?

[dmorison]

Shaadi,

You need to contact your advertising agent or the publisher who is handling the creation of your commercial.

Ask them for a "Media Pack", which should contain all the technical information you need to submit your creative to the people producing your advert.

[Stretch]

I'll second dmorison on asking which format they prefer.

If you can't or don't want to ask, your safest bet is an eps/ai (Illustrator file). This will scale to video res so no 'jaggies'.

Cheers

Stretch

[kingkelly]

Shouldnt just a regular JPEG be fine? I mean, TV resolution is pretty crappé right?

[Stretch]

Yeah, you could use a jpeg.

NTSC (US) TV resolution is 720px x 540px and PAL (UK) is 768px x 576px (square pixels).

You have to account for overscan (losing the edges of the picture) so any titles should sit (according to after effects) in a 570px x 430px space (NTSC).

Cheers

Stretch