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Average Bounce Rate?

visitors entering and then exiting without viewing any other pages



5:55 am on Apr 26, 2005 (gmt 0)

10+ Year Member

Does anyone have an idea of what an average bounce rate might be? Also, would it vary according to the type of website, ecommerce, informational etc.


6:07 pm on Apr 26, 2005 (gmt 0)

10+ Year Member

We are getting 20% but we are are running a pop-under campaign that has artificialy inflated that by about 4x. Our pageviews/visitor has taken a hit too.

It really depends how they get to your site. On average type-in traffic will have the lowest bounce rate then natural referrers then organic then cpc then cpm then pop unders I would guess.


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