White Pages Load Faster, Sell More

Actually they only SEEM faster...

[rogerd]

Interesting article - a test on one site showed that a color change to white made visitors think the site loaded faster, even though there was no difference. On another site, a retailer increased total sales by featuring white product illustrations.

[internetretailer.com...]

[driven_snow]

People are so wierd.

Perhaps it seems that way because white backgrounds are less distracting, so the visitor begins to read the text sooner.

:?