Welcome to WebmasterWorld Guest from 100.26.182.28

Forum Moderators: LifeinAsia

Message Too Old, No Replies

Say "Bye-bye Alexa!" HitWise is taking your crown!

Hitwise is now providing arguably the MOST accurate internet stats.

     
10:34 pm on May 5, 2003 (gmt 0)

Moderator from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:14922
votes: 491


internetnews.com [internetnews.com]

Australian Internet measurement company Hitwise officially launched in the United States Monday... Hitwise boasts a large measurement pool of 10 million Internet users, whose Web habits are tracked through partnerships the company has struck with Internet service providers ... Hitwise monitors about 25 million Internet users worldwide and boasts coverage of 200,000 sites in 150 industry categories.

These ratings have got to be the most accurate ratings of all if they are stealth monitoring 10 million users at the isp level, with none of those toolbar shenanigans.

10:41 pm on May 5, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 4, 2000
posts:3468
votes: 0


Sounds like they are beating comScore to the punch, as they are the ones with all the demographic data.

Wow. It sounds like they are really doing some neat stuff - monitoring people at the ISP level like that. Without their knowledge? Fantastic. I can't wait to get the low down.

Will the data have names & addresses too? That would be too cool.

10:44 pm on May 5, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 5, 2001
posts:2732
votes: 11


"Do you know what your competitors did online yesterday? Hitwise does."

Sounds dirty to me.

1:51 am on May 6, 2003 (gmt 0)

Moderator from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:14922
votes: 491


Sounds dirty to me.

Well, according to this Press Release [prnewswire.com],

Hitwise has also taken a leadership position in the industry by engaging leading global audit firm PricewaterhouseCoopers to provide a quarterly independent report on the company's privacy policies...

PWC was Tyco's "independent" auditor, too.

Are you ready for a bath, yet?

5:26 am on May 6, 2003 (gmt 0)

Moderator from US 

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 11, 2000
posts:12362
votes: 403


This perhaps answers one of the questions I've had about comScore...

Instead of the $30,000 charged by other measurement providers, Hitwise said it could provide measurement services for $10,000 to $15,000, with pricing varying on seat licenses.
5:09 pm on May 8, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Sept 13, 2002
posts:518
votes: 0


I can tell you anyone has to be more accurate than Nielsen. We have been trying to get Nielsen to be more accurate for the last 3 months. Their counts of us fluctuate by almost 100% from month to month, and when they hit their peaks, they still are only reporting half of what we are seeing.

We are a major site ranked in the top 2000 by both Nielsen and Alexa, so it is not a low volume issue.

I can also tell you that at least for our purposes, these type of companies are only used to independently verify our traffic in order to land sponsorship deals. There is nothing in their tools that can help us more than what we have internally.

5:25 pm on May 8, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Apr 22, 2000
posts:9138
votes: 0


>when they hit their peaks, they still are only reporting half of what we are seeing

Yeah, I've known some guys that benchmark the commercial audit services against logs they know/trust. There are some big discrepancies.

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members