Welcome to WebmasterWorld Guest from 188.8.131.52
Forum Moderators: LifeinAsia
joined:June 28, 2002
Looks like 1 for some of the others around here.
A number of members run this operation for many clients.
We do all our own inhouse, so would NOT be able to give you a price.
Mike Mackin and Webdiversity are two people who may shed light on this.
Gathering Keywords and Submitting them to Google, Overture and Espotting. Management of the keywords/costs etc.?
Google campaign management will be a lot different than Overture/ESpotting management. With Google, your maximum workload will be in the first 2 to 4 weeks of setting up the campaign. You will be fooling around with the keywords/adgroups/ads so as to improve the CTR. After things settle down, you can somewhat rest easy.
Overture/Espotting is a different ballgame alltogether. Even after setting up the campaign, you may need to constantly change the bids.
Keep this factor in mind when you bill your clients.
For Google, I would suggest a fairly large initial setup fee and a low monthly fee. For Overture/Espotting, I would suggest a fee (billed monthly) based on the number of keywords.
I have seen some PPC campaign mgmt companies charging anywhere between $2 to $6 per keyword per month (more keywords = lower price). However, you should always have an open mind when it comes to pricing. Always ask your client about his/her monthly budget before you make a quote.
A few PPC mgmt companies charge a percentage of the monthly ad budget (anywhere between 10 to 20 percent)
Any chance you could give me a pricing example?
Nope. That's top secret. pssst.. check sticky... ;)
If you want to start a PPC company, then I would suggest USING pay per click search engines to do some research on the industry. For example, you could visit Overture/FindWhat/Google and type in keywords like -
pay per click
and so on..
You will see a set of companies in the same business. Do some research on these companies. Check their pricing. If it is not displayed, masquerade as a CLIENT and contact them. Ask for their pricing and their billing models.
1 yrs. exp. Company gone bust a couple of months ago. I'm i can't find employment in PPC i am considering self employed!
What was your old company charging for PPC management before it sunk?