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Pay Per Click Management

What does people charge

     
4:12 pm on Jan 9, 2003 (gmt 0)

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As a general rule, what would people charge for the following.

Gathering Keywords and Submitting them to Google, Overture and Espotting.

Management of the keywords/costs etc.?

Thanks

Dean

4:16 pm on Jan 9, 2003 (gmt 0)

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Dean

Looks like 1 for some of the others around here.

A number of members run this operation for many clients.

We do all our own inhouse, so would NOT be able to give you a price.

Mike Mackin and Webdiversity are two people who may shed light on this.

Shak

4:19 pm on Jan 9, 2003 (gmt 0)

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Thanks Shak, Does anyone know of places to look for PPC management jobs? 1 yrs. exp. Company gone bust a couple of months ago. I'm i can't find employment in PPC i am considering self employed!

Thanks

Dean

4:41 pm on Jan 9, 2003 (gmt 0)

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Gathering Keywords and Submitting them to Google, Overture and Espotting. Management of the keywords/costs etc.?

Google campaign management will be a lot different than Overture/ESpotting management. With Google, your maximum workload will be in the first 2 to 4 weeks of setting up the campaign. You will be fooling around with the keywords/adgroups/ads so as to improve the CTR. After things settle down, you can somewhat rest easy.

Overture/Espotting is a different ballgame alltogether. Even after setting up the campaign, you may need to constantly change the bids.
Keep this factor in mind when you bill your clients.

For Google, I would suggest a fairly large initial setup fee and a low monthly fee. For Overture/Espotting, I would suggest a fee (billed monthly) based on the number of keywords.

I have seen some PPC campaign mgmt companies charging anywhere between $2 to $6 per keyword per month (more keywords = lower price). However, you should always have an open mind when it comes to pricing. Always ask your client about his/her monthly budget before you make a quote.

A few PPC mgmt companies charge a percentage of the monthly ad budget (anywhere between 10 to 20 percent)

4:44 pm on Jan 9, 2003 (gmt 0)

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WebmasterWorld Senior Member tigger is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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The PPC management I do for my clients I include within the monthly charge for SEO
7:13 pm on Jan 9, 2003 (gmt 0)

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Ok, i agree with the difference between google and overture/espotting. Any chance you could give me a pricing example?

What would you also charge for SEO on a simple site with approx 20 pages?

Dean

7:35 pm on Jan 9, 2003 (gmt 0)

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I would first charge for an estimate ;)
1:41 pm on Jan 10, 2003 (gmt 0)

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Any chance you could give me a pricing example?

Nope. That's top secret. pssst.. check sticky... ;)

If you want to start a PPC company, then I would suggest USING pay per click search engines to do some research on the industry. For example, you could visit Overture/FindWhat/Google and type in keywords like -

Overture
Google AdWords
pay per click
PPC manangement

and so on..

You will see a set of companies in the same business. Do some research on these companies. Check their pricing. If it is not displayed, masquerade as a CLIENT and contact them. Ask for their pricing and their billing models.

1 yrs. exp. Company gone bust a couple of months ago. I'm i can't find employment in PPC i am considering self employed!

What was your old company charging for PPC management before it sunk?