How do you sell a developed website?

advice wanted on selling a developed website

[Tartan75]

I have been developing with a friend a (dynamic) computer retail website. Unfortunately due to other commitments we no-longer have time to develop/run the business. However we believe that a number of aspects of the site set it apart, in particular our quoting for custom PC’s, which is one of the best we have seen. A number of customers have commented similarly, hence we think ‘joe public’ also find it very user friendly and powerful. On this basis we have been thinking it could be worth selling ‘the site’. Due to lack of time, the business itself hasn’t been sufficiently profitable to attract a buyer, hence it is specifically the site rather than the business which I think may be sellable.

Unfortunately I have no experience of valuing or selling a website. I have seen a few websites offering such services, but looking at most of them they don’t look particularly professional, and, unless im going to get a nice surprise, the asking prices for sites they list all look rather unrealistically high!

If anyone has experience/advice I would be very grateful.

[Travoli]

It might be worth it to find some sites in need of your system, and to send them a postal mail.

[fathom]

A well crafted & descriptive article in WebmasterWorld's Commercial Exchange noting the Unique Selling Point might be a possibility.

If you run out of options and time you may want to consider eBay, there are alot of strange and wonderful things being auctioned, and you have the final word.

[Dante_Maure]

You might want to check out the following sites:

WebMergers.com (very high end only)
BizBuySell.com (now affiliated with WebMergers I believe)
WebsiteBroker.com
time2sell.com
businessbroker.net
bizsale.com
greatdomains.com (also offers developed domains)

Also, GetHighForums has a fairly active area devoted to website buying and selling.