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I would simply create a website for these vehicles and market the site....
One problem, how can I track my successful leads for each auto that I market?
Of course we know that Used Auto Dealers are the most honest people of the planet... "Wink, Wink"
I guess you could drive by and count cars. ..
Seriously, it's really up to the dealer to track, if you go ahead with the deal, make sure you have a back up plan for the leads/sales that you generate, just in case it doesn't work out. Does he have a tracking system in place now that tracks newspaper,radio, etc? If not, you may get taken for a ride.
You need to work out exactly what you will be paid for(leads, or sales).
As a side note, work out a non-exclusivity agreement so you can offer this lead generation to other dealers. (Maybe just 1 dealer per city/county or something...)
joined:Sept 16, 2002
joined:July 3, 2002
Bossmanty Im doing something similar,
Stick a form on your site to take the contact details for the potential clients and forward them to your car dealership.
A few weeks later call the clients and ask them "how they got on". Tell them its a quality control call.
Basically you want to know if they done what your dealership is paying you for (a sale, an enquiry?). But you can also use it to get some feedback on your site and tweek your sales pitch! :)
It does mean a bit more work on your part though, but it also means that you are less likely to get ripped off.
ps...afterthought....perhaps even telling the dealership that you are going to do this will (without actually doing it) will scare them into being honest! ;)
joined:July 3, 2002
Just having a basic form for info so the dealership can contact the client would do.
For exmaple, to mail them out more information, or to call them to arrange a time to come out.
You can then have either the phone number or email address as required fields for you to contact them back.
Also, having a page of information detailing how the information would be used is a useful marketing technique for this kind of activity.
Also if you keep the tone of your site friendly, then people will be more receptive to you calling or emailing them.
Hope this helps
The problem is, the dealer can always offer them $20 so they don't send the coupon in to you - it will be cheaper than paying your commission. But because there are still honest people in this world, that might not work for the dealer.
This is a tough one to track
Hopefully, the dealer can see that the service works but that doesn't insure that they will be honest of course....
There has to be a way to track a sale....
(2) Instead of a contact form, obtain a Small Claims Action form from your local Clerk of Courts and put it up on your site for prospective customers to fill out. Hand a copy of that over to the used car dealer as a lead sheet. (a) He may be more motivated to pay the commission. (b) You'll always have the jump on him.
(3) Clip and save every Vaseline coupon you can find. Always keep a batch for yourself and hand them out gratis to prospective used car customers who visit your site. Without any doubt, all will need them sooner or later.
(4) Advertise your site with your web address printed on free Whoopee Cushions. It'll be consistant with the theme of the used car business.